Developing a system of brand experience touchpoints expressing the reinvigorated Alaska Airlines brand as part of the airlines's evolution from a Pacific Northwest regional carrier to a leading airline on the national stage.
Alaska Airlines 2016 rebrand suite of brand touchpoints.
Full Cabin rendering released with airline announcement of interior updates.
Abstracted brand element bulkhead design of woven textile and leather piping details.
First Class cabin experience.
Premium Economy Class.
Concept sketches of flight attendant and pilot uniform interim uniform rebranded accessories designs.